Ndless: The New Normal is a supply chain consultancy, education and events hub focused on mainstreaming responsible sourcing practices. 

Identifying endless opportunities to create positive impact via transparent partnerships and industry initiatives, it seeks to propel the Australian fashion industry forward by using best practice knowledge for its clients whilst fostering genuine stakeholder engagement for the sector at large.

Founded by Melinda Tually, named in the top ten of industry journal Ragtrader’s Power 30 list for 2018, Ndless has facilitated industry dialogue, roundtables and panel presentations hosting representatives from brands including Levi Strauss & Co, Patagonia, Hanes International, David Jones, Country Road, Kmart, The Iconic and more. 

Melinda has led Fashion Revolution Australia & New Zealand since its inception in 2013.  In 2018, Fashion Revolution Australia won Best in Class for Fashion Design in the Australian Good Design Awards and features in The Museum of Applied Arts & Sciences, Sydney.

The movement enjoys support from brands, industry, policy holders and educators and is recognised for its positive role in galvanising action on supply chain transparency and worker rights.